TEAM17 PARTNERS WITH HUYA TO BOOST OVERCOOKED 2 SALES IN CHINA
In collaboration with Gamebau and in partnership with Huya Live Streaming Platform and top KOLs, as a leading expert in providing innovation and technology-based consulting services, THINKONE was empowered to join the teams to deliver a compelling social media campaign for the launch of top IP Overcooked 2, another classic of the sequel developed by veteran game developer Team17.
The streaming event and social media campaigns occurred during the launch week of Overcooked 2, generating over 840K peak concurrent viewers, while social posts throughout that same week resulted in 1M+ views, 6K+ followers and 3K+ comments.
Understanding the fundamentals of the Chinese market is the basis of Thinkone strategy planning and successful partnership with top gaming companies. As an expert in all maters related to Chinese publishing, marketing and distribution, we help game developers maximize their global sales potential by securing distribution and acquisition campaigns tailor-made to their target markets and audiences.